Take a leaf out of this guy’s book: In 1977 Tony Alva shunned major skate companies and founded his own brand, Alva Skates. Its was the first company run and owned by a skateboarder accompanied by epic ad campaigns such as this, featuring the 19 year-old himself… #GOITALONE![2Alva2](http://www.delinleedelovely.com/blog/wp-content/uploads/2014/05/2Alva2.jpg)