you’d have to get up pretty early in the morning to catch anything resembling mediocrity from the mind of director chris cunningham. his latest collaboration is with gucci for their new flora fragrance campaign which looks spectacular and haunting rolled into one. but wait, whoever is responsible for casting the crazy, dumb-ass voice at the fifty five second-mark announcing the product should be sacked. all that visual brilliance and then a huge aural let-down. what a waste!